Who’s Who on the Stage & Stream Team
Janine Fawcett (Media Relations) has worked in the North American theatre industry for over 25 years. In Toronto she headed the communications department of the former O’Keefe Centre, (now The Sony Centre) Canada’s largest performing arts facility. In 1993 Ms. Fawcett relocated to New York to work for Alan Wasser Associates, general manager for producer Cameron Mackintosh’s North American productions. While in New York she managed the marketing and publicity efforts for the touring productions of Five Guys Named Moe, the second national touring company of Miss Saigon and the third national touring company of Les Miserables. Janine also toured as national marketing representative for Broadway legend Chita Rivera in Chita And All That Jazz. Returning to Toronto in May 1998, Ms. Fawcett established J9 Communications, a consulting firm, specializing in entertainment and consumer marketing and publicity. In 2011 she launched Right Channel Speakers, a boutique speakers bureau. Visit www.rightchannelspeakers.com for more information.
Susan E. Lee (Business Development) has been an innovator and an industry leader working with many theatrical producing companies and non-profit arts organizations for over 30 years. Prior to starting Leonine Edutainment LLC, an arts-based branding and experiential marketing agency in 2014, she served as the Chief Marketing Officer for The Nederlander Producing Company of America for nine years. During her tenure at Nederlander, Lee oversaw new business development, strategic partnerships and corporate marketing. Under her leadership the company launched Audience Rewards, now Broadway’s official loyalty program; the InTheater Network for digital display across many theater; Broadway Direct, a weekly entertainment e-newsletter distributed to 2.5 million theatergoers; and The National High School Musical Theatre Awards aka The Jimmy’s Awards, named in honor of James M. Nederlander, which has become an industry-wide theater arts education initiative supported by 30 performing arts centers nationwide. Prior to joining Nederlander, Lee oversaw the development of new business strategies and marketing services for Serino Coyne, Inc., the largest full-service agency in the live entertainment industry. Under her leadership, the agency expanded services to include Internet marketing, sponsorship and media promotions. She developed and implemented the marketing partnership between Visa and the Tony® Award-winning musical Movin’ Out on Broadway and tour becoming the largest integrated marketing campaign in theater. While at Serino Coyne, Lee also launched Tuesday’s at 7 and Season of Savings, Broadways largest industry-wide cooperative consumer outreach initiative. In 1995, Lee introduced Camp Broadway®, Broadway’s original enrichment program for theater-loving kids. Now in its 20th season, Camp Broadway has hosted 30,000 children from around the world at its annual summer camp and special in New York and in a dozen other cities, presented over 16,000 educational workshops for 400,000 students and published over 70 educational study guides called StageNotes for major Broadway shows and leading arts organizations. The company is the recipient of the 2002 Ovation Award for Excellence from the Educational Theatre Association and the 2014 “Best of Manhattan” Award for its contribution to making New York City a great place to live and work.
Gerard Raymond (Senior Editor)
has worked in New York City for over three decades as both an arts and entertainment journalist and as a business analyst/service delivery manager. As a freelance journalist, he has covered New York, national and international theater, writing feature stories and conducting interviews with theater professionals for a variety of publications and websites. He is currently Contributing Editor/Senior Writer for Broadway Direct
. In his other capacities, he has worked with IT professionals doing business analysis and process improvement, project management and service delivery. His experience includes intranet portal management, overseeing website development, business requirements gathering and analysis and planning software roll-out out. He has worked in both for-profit and non-profit sectors. Visit gerardraymond.com
Laurie Pomerson (Distribution) is a marketing and management specialist with over 25 years of experience working in every aspect of the touring Broadway industry. Areas of expertise include sales, marketing, business development, advertising, arts management, media planning & buying, brand development and management, negotiation, promotional partnerships, event planning and implementation, community outreach, dynamic pricing, strategic and tactical planning, educational partnerships, sponsorship sales and fulfillment, project and resource management, team building and leadership, mentoring. Pomerson has worked for PACE Theatrical Group, SFX Entertainment, Clear Channel Entertainment, Disney Theatricals, Signature Theatre (Washington, DC), Broadway Across America, Live Nation, Wharton Center for the Performing Arts, Act 5 Entertainment, and many Broadway tours. She currently holds two part-time consultant jobs. First as a presenter liaison with Broadway Near You, which captures live Broadway productions for in-cinema and on-demand screenings. Secondly, she serves as a Ticketing and Community Outreach leader for Washington DC’s annual National Cherry Blossom Festival. Pomerson is a member of the Public Relations Society of America, the American Marketing Association, The Broadway League, VIP Member of the National Association of Professional Women, Platinum Member, Worldwide Who’s Who and the International Ticketing Association and Arts Reach. She also serves on the Board of Trustees of Constellation Theatre, a decade old non-profit professional theatre in Washington, DC. Pomerson has served as a two-time panelist for the DC Commission on the Arts and Humanities, co-chair of The Broadway League’s Road Marketing Committee, and is a Chair Emeritus of the Columbus Arts Marketing Association. She is the recipient of many awards and has been recognized in local media for her work in Broadway in Columbus.
Allison Whitehall (Project Management) is an arts fundraising professional and has spent the last five years employed by several prominent theatre organizations. She holds a BFA from Webster University and is currently completing an MA in the Leadership in Arts and Entertainment Industries at New York Institute of Technology. Her wide-ranging background as well as a strong attention to detail gives Allison a unique perspective on the planning and execution of projects.